As an innovative UX/UI Designer driven by dedication (and coffee), I bring extensive experience in creating intuitive designs, compelling branding, and vibrant illustrations. My work is fueled by a deep understanding of user research and data-driven insights, ensuring each project not only meets but exceeds user expectations. With a strong foundation in design thinking and a relentless drive for empathy, I transform complex problems into seamless, user-centric solutions. Outside of “work”, I enjoy designing side projects, playing video games (not good at them though) and working on my cooking skills - although my oven went up in flames (now I’m scared).
Currently working at Media Favoriten Gesellschaft für interaktive Kommunikation mbH, part of the SÜDKURIER Medienhaus, where we develop and market the journalistic offerings and products of SÜDKURIER Medienhaus.
With over five years of experience (including formal education) in UX/UI Design, Branding, and Marketing, I have successfully completed more than 150 projects for over 20 clients.
In my current role, I focus on enhancing web and app UX/UI, managing branding, designing marketing ads with custom illustrations and mentoring apprentices. My UX/UI experience spans across diverse industries such as journalism, tourism, real estate, and smart home services, allowing me to create designs that effectively meet user needs while aligning with client goals.
I began my career with a formal education as a media designer. Since then, I have continuously advanced my skills to stay up-to-date with current design trends, UX/UI methodologies, branding strategies, marketing techniques and artificial intelligence applications.
In this project, we completely relaunched the website of a creative agency to create a modern and appealing appearance that reflects the agency´s brand identity while enhancing usability.
In this personal project, I´m creating an innovative burger shop concept with a unique twist on traditional fast food. Currently in the works, this project combines creative design and playful branding to create a memorable dining experience.
At SÜDKURIER, my main focus lies on enhancing UX/UI across the website and two distinct apps, while creating a unique illustration style and impactful marketing materials to increase engagement.
This project involved the major relaunch of a well-known tourism portal, which included developing a new style guide in both Light and Dark modes, improving the user experience, as well as completely redefining its brand identity, along with a new logo. Since the relaunch, I have been responsible for the web portal as lead designer.
In this project, I created a unique and appealing logo for Grünvogel Immobilien, a company that combines modern luxury with sustainable and affordable living. The logo was designed to reflect the core philosophy and values of the company.
In this project, I designed the landing page for a luxurious real estate company, presenting its exclusive properties at Lake Constance for high-end clients.
Dive into some of the illustrations I´ve made outside of work!
In this project, we completely relaunched the website of an electrical service provider specializing in modern and sustainable home solutions, creating a new, modern look that aligns with their target audience and company values, focusing on user-friendly navigation and optimized interface design.