With over five years of experience in UX/UI design, branding, and digital product design, I work on complex digital ecosystems across industries including media, tourism, real estate, and automotive. My focus lies in translating business goals into user-centered, scalable design solutions that create measurable impact, from improved usability and conversion to long-term brand value.
In my professional role, I lead and contribute to UX/UI initiatives, design systems, and brand development, working closely with product managers, developers, and stakeholders to ensure design decisions are strategically grounded and effectively implemented. I also hold a certified trainer qualification (AEVO), enabling me to formally train and support junior professionals within cross-functional teams.
My approach balances user research, strategic thinking, and practical execution, always considering user needs, technical feasibility, and business objectives.